Cookie Policy
An account of the cookies and similar technologies used on this website, and how you may manage your preferences.
Last Updated: 10 April 2025
Manage Cookie Consent
You may adjust your cookie preferences at any time. Essential cookies cannot be disabled, as they are required for the website to function. Your choices will be saved to your browser.
Required for navigation and core page functionality. Cannot be disabled.
Help us understand how visitors move through the site so we can improve the experience.
Allow us to show relevant course information on other platforms you may visit.
Remember choices you have made, such as language or layout settings.
1. What Are Cookies
Cookies are small text files placed on your device when you visit a website. They are widely used to make websites work correctly, to remember your preferences, and to provide basic analytical information to site operators. This policy describes how Seruan Finance uses cookies on this website.
2. Who We Are
This website is operated by Seruan Finance, located at 3 Anson Road, #20-01, Singapore 079909. For any questions about cookies or this policy, you may contact us at [email protected] or by telephone at +65 6834 1726.
3. How We Use Cookies
We use cookies for four purposes: to keep the website functioning correctly (essential), to understand how visitors navigate our pages (analytics), to connect our advertising where applicable (marketing), and to recall choices you have made during a visit (preferences). Each category is described in detail below.
4. Categories of Cookies
4.1 Essential Cookies
These cookies are necessary for the website to operate. Without them, basic features — such as the contact form, navigation, and page structure — would not work correctly. They do not collect information about you for marketing purposes and cannot be disabled. They are set only in response to actions you take, such as submitting a form.
| Cookie Name | Purpose | Duration |
|---|---|---|
cookieConsent |
Stores your cookie consent preferences so the notice is not shown on every visit. | 12 months |
PHPSESSID |
Maintains a session identifier while you interact with the page. Expires when you close your browser. | Session |
4.2 Analytics Cookies
We use Google Analytics (GA4) to collect anonymised information about how visitors use this website — which pages are viewed most often, how long visitors spend reading, and similar aggregated data. This helps us improve the clarity and usefulness of our content. No personally identifiable information is collected through analytics cookies.
| Cookie Name | Provider | Purpose | Duration |
|---|---|---|---|
_ga |
Distinguishes unique users for aggregated reporting. | 2 years | |
_ga_* |
Persists session state information for GA4. | 2 years | |
_gid |
Distinguishes users within a 24-hour period. | 24 hours |
4.3 Marketing Cookies
Where we run advertising campaigns, marketing cookies allow us to measure the results of those campaigns and to show course-related information on platforms such as Facebook and Microsoft Bing. These cookies are placed only with your consent. If you decline this category, our website will continue to function normally and you will not be excluded from our courses.
| Cookie Name | Provider | Purpose | Duration |
|---|---|---|---|
_fbp |
Meta (Facebook) | Tracks visits to measure advertising performance. | 3 months |
_fbc |
Meta (Facebook) | Stores last click attribution for advertising. | 2 years |
_uetsid |
Microsoft (Bing) | Session-level tracking for Bing Ads conversion measurement. | Session / 1 day |
_uetvid |
Microsoft (Bing) | Persistent identifier for Bing Ads cross-session tracking. | 16 days |
4.4 Preference Cookies
Preference cookies record choices you make during a visit, such as acknowledgements you have provided, so that the website does not repeat them. They are set only with your consent.
| Cookie Name | Purpose | Duration |
|---|---|---|
userPrefs |
Stores minor display preferences selected during a session. | 30 days |
5. Third-Party Cookies
Some cookies on this website are set by third-party services rather than by Seruan Finance directly. These include Google Analytics, Meta (Facebook), and Microsoft Advertising. Each of these providers operates under its own privacy and cookie policy. We encourage you to review their documentation if you wish to understand how those parties process data collected through their cookies.
- Google: policies.google.com/privacy
- Meta: facebook.com/privacy/policy
- Microsoft: privacy.microsoft.com
6. Cookies and Google Maps
Our homepage includes an embedded Google Maps panel to display our office location. When this panel is rendered, Google may set its own cookies. These are governed by Google's cookie and privacy policies and are separate from the cookies described above.
7. How to Manage Cookies
You may adjust your cookie preferences at any time using the preference panel at the top of this page. In addition to in-page controls, your browser allows you to view, block, or delete cookies independently of this website. The steps for doing so vary by browser. Common browser documentation is linked below:
Please note that disabling cookies may affect the functionality of some parts of this website. Essential cookies in particular are required for the contact form and core navigation to work.
8. Do Not Track
Some browsers transmit a Do Not Track (DNT) signal to websites. At present, there is no universally accepted standard for responding to DNT signals. We will continue to monitor developments in this area and update our practices accordingly.
9. Consent
When you first visit this website, a notice is displayed at the foot of the page describing our use of cookies. By selecting "Accept," you consent to the use of analytics, marketing, and preference cookies in addition to essential cookies. You may change this consent at any time using the preference panel above.
Consent is stored locally in your browser. It is not associated with any personal account and is not transmitted to our servers. If you clear your browser data, the consent notice will reappear on your next visit.
10. Updates to This Policy
We may update this Cookie Policy when the cookies used on this website change, or when applicable regulations are revised. The date at the top of this page reflects the most recent update. Where changes are material, we will display a brief notice on the homepage.
11. Contact
If you have any questions about this Cookie Policy or about how we handle your data more broadly, please write to us at [email protected], call us on +65 6834 1726, or visit our office at 3 Anson Road, #20-01, Singapore 079909.
For a fuller account of how we process personal data, please refer to our Privacy Policy.